Good coffee served together with yummy cakes can make your customers fall in love with your coffee shops.
Increase coffee shop selling points with delicious cakes.
The coffee market grows exponentially at least 10% per year. Thai people drink more coffee, both in-house and café. The coffee shop itself has grown a lot. Especially during Covid-19, new coffee shops opened on the delivery platform increased by more than 50% from the previous year. It reflects the image that the coffee shop business is quite competitive, whether from coffee shops or home coffee products.
In the eyes of the customer, coffee shops and cafes are places to relax and absorb the social aspects from dynamics of the people. Many coffee shops and cafés are beginning to explore for new ways to differentiate themselves. Cakes, pastries, and bakeries are one of the answers to this topic, in addition to enhancing coffee, environment, and service.
How to choose sweets to increase your selling point
When selling dessert at a coffee shop, this is something to consider. Aside from goals, business strategy, marketing, cost; there are a slew of other elements that go into deciding which dessert is best for you - the store's target consumer, brand identity, and style
For instance, if you are like Specialty Coffee that is 'Less is More' design, the right dessert would be simple look but be full with great taste, attention and texture, or you are Studio Cafe that focuses on unique design such as Floral Cafe, the shop's character may be feminine, sweet and charming. You may choose a cake that can be used to build a presentation that goes well with flowers
Desserts in a coffee shop should be a part of representing the brand identity more clearly. But no matter what kind of dessert you choose to serve at the shop, as cakestudio365 is Baking Studio, we have to say that,
“The basis is taste and deliciousness. Beyond the first impression, customers will love what you offer."
How should I start making enchanting cakes for customers?
Once you know what kind of sweets you want, you'll have options whether starting from the baking school, learning how to make them yourself or getting ready-made ingredients that might be frozen then bake at your front shop or even find a supplier that can produce ready-made bakeries and customize them to fit your shop. It is important to observe, collect information and listen to customer feedback in order to tailor it to your target customers as much as possible.
If you've never sold sweets, you should really understand your customers. It might not do anything that requires a lot of investment, but it's something that can test the market first so you can build on more investments. However, regardless of the process, the basic thing is deliciousness.
cakestudio365 is a Baking Studio that bakes cakes, cheesecakes, brownies, cookies for cafes and restaurants with no minimum order limits. Our cake style is classic and we are happy to personalize it to suit you. We expect to help you turn regular customers into loyal fans. This will make us feel overjoyed.
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